Vinod has over 20 years of experience in sports management and media. He has been instrumental in structuring and creating some of the largest brand associations in both the endorsement and equity spaces in India. He initially worked with Ogilvy & Mather before his foray into the world of sport at WorldTel, where he was involved in setting up its player management and publishing businesses. Vinod has been part of the production team for several international sporting events since 1998 and worked as a commercial co-ordinator on various live sports properties. Over the last nine years with World Sport Group, Vinod has been responsible for managing key Cricket players, brand presence and sponsorship in Indian Cricket as well as the Indian Premier League.